Kitsu is a social platform similar to Goodreads, but for anime and manga fans. The core product’s values revolve heavily around helping users track, share, and discover new content.
Playful but professional
Our primary goal was to create a visual brand identity that reflects the playful spirit of anime and manga while staying professional. As our client, Josh, said: “We take our mission of helping users discover new media seriously, but not ourselves.” Moreover, this product targets a US audience who loves Japanese anime and manga and it was a tricky task to get these two aesthetics married.
Based on the theory of Biederman’s geons, a human recognizes complex objects as a group of simple geometries. To make comparing competitor’s logos easier, we reduced the detail level to low-poly base shapes. We chose a triangle and circle as base objects for the logo construction to achieve a friendly yet expressive shape. This combination correlates well with foxy ears, nose, tail, etc.
Design by: Ramotion ✪